OUR EXPERTISE

We offer our expertise in the fields of
  • Public Relations
    We develop PR campaigns, help organise a launch of new products or services, we can function as Press Office, we can write and distribute press releases and we can monitor all relevant publications for our clients.

  • Media relations
    We have built an extensive network of editors, journalist, analysts, stylists and photographers since 1995. We introduce our clients to this network. By treating our media relations the same way we treat our clients, we have developed an excellent reputation as professional and helpful agency who is prepared to take that extra step. We provide interviews, write columns, organise press trips and maintain a strong rapport with the press for our clients.

  • Corporate communication
    • For a lot of our clients we form the basis of their communication. We develop the positioning, conduct research, analyse problems and challenges and we write effective strategies.
    • We prepare clients for all possible calamities and support them in crisis situations.

  • Crisis communication

    • Risk analyses
      Where are the possible risks hidden?
      Based on a systematic approach, the risks of our clients are mapped out. We ascertain in which fields they are vulnerable and are at risk. We do this by looking at internal and external factors that influences the operation of the organisation, the communication policy, the reputation and national and local legislation.
    • The making of a plan
      Systematically preparing an organisation for a crisis situation
      There is no point of having a script when it comes to a crisis if the organisation isn"t aware of the importance of being ahead of calamities. We create tailor-made crisis plans, based on the structure of the organisation, both organisational and technological. We implement these plans in the existing communication policy. Our plans prepare organisations for all possible crisis situations, make sure quick and effective decisions can be made and that the execution of the plan goes systematically and effectively.
    • Media training for your team
      Prepare by practicing, by simulating and by testing
      Per mandator we create a purposively created media training to help management, spokespeople and support staff to prepare for a real crisis situation. The training is intensive and teaches the participants all the relevant communication tools they need at time of a crisis: traditional media relations, social media, monitoring, internal communication and communication with all the relevant stakeholders.
      Each media training consists of multiple modules
      • Media & message delivery training
      • Real time crisis simulations
      • Table-top crisis exercises: discuss all possible scenarios with the management in an informal setting. These scenarios can be used when creating policies and procedures for during a crisis.
      • Crisis response training - the training of internal officials in recognising the first signs of a crisis.
    • Manage how to response to a crisis
      React, manage and advise quickly
      The Dutch PR Group prepares organisations for crisis situations. We offer the tools, the technology, the staff manpower and the expertise to change each undesirable situation into an advantage to the mandator and to prevent actual calamities. In case of a crisis, the Dutch PR Group can immediately provide 24/7 support. Our international network of professional associated agencies support us in this. If desired, we can monitor worldwide news reporting, be ahead of news reports and correct wrong news reports quickly by contacting the source directly.
    • Bouncing back 
      How to act after a crisis?
      The Dutch PR Group helps mandators with restoring and adapting their communication policy after a crisis situation is completed.

  • Online Communication and Social media
    We monitor all relevant communication from and about our clients, write the strategies, create blogs and vlogs and all relevant online and social media postings.

  • Sponsorship and Partnership
    • We write strong propositions for successful, effective sponsor- and partnerships
    • We use the services of the world"s largest entertainment marketing organisation

  • Celebrity Endorsement
    Want to connect a moviestar with your brand? Have a world-renowned singer in your commercial and/or PR campaign? We have access to the world"s largest actual database of international celebrities. Ranging from top-class sports people and athletes to popstars, DJ"s, Hollywood actors and showbiz celebrities. We propose celebrities, take care of the contract negotiations and make sure all deals are closed punctually.

  • Influencer seeding/marketing
    Would you like to get your products or services promoted by celebrities? By getting celebrities to post messages regarding your products and services, you reach a large audience with one click. The impact of social media messaging by international stars is especially large. We select Dutch celebrities or celebrities with an international allure, we take care of the contract negotiations and make sure all postings relate to your communication and promotional strategy.

  • Mediatraining
    With great success, we have provided media training since 1998. By using current situations we hone the skills of our clients and teach them useful strategies to combat the most difficult topics. By using our Quantum TechTool, we also teach our clients how to stay composed and conduct a balanced conversation, answer questions and counter criticism.

  • Media acquisition
    We offer independent advise when it comes to media acquisition and we barter the best possible deals.
  • Networking/Investment Relations
    We have a large network. We use this network when working for our clients. We recruit ambassadors for brands and charities and introduce our relations to potential investors.

Building Trust: BUILDING, MANAGING, EXPANDING AND PROTECTING REPUTATIONS

Building Trust
You will only buy something if you trust the person who is selling it. That is the reason why the essence of our work is to continuously build trust. We research extensively, map out the target audience, tune the message to this specific group and most importantly, we take notice of our findings. By systematically working on trust, a leading position will eventually be realised. After a sale or transaction we make sure that the accumulated reputation is maintained and protected.

 

YOU CAN"T BUY A LEADING POSITION, YOU HAVE TO EARN IT

Autoriteit is Key
We do everything in our power to realise a leading position for our client. Which doesn"t come easy. That is why we maintain trusting relationships with all stakeholders, stimulate openness and transparency and assist our clients to selflessly share the knowledge within the organisation with third parties. As our client"s ambassador, we deliver a structural contribution to trusting relationships with all the stakeholders and we help them to attain the wanted leading position.




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